Diseño de un modelo de gestión basado en la metodología Balanced Scorecard, para la Empresa “Ferretería Construkasa”, cantón Pastaza, provincia de Pastaza

Abstract

The following investigation's objective was to design a management model based on the Balanced Scorecard methodology for the company "Ferretería CONSTRUKASA", Pastaza canton, province of Pastaza, to establish a control system in the efficient use of tangible and intangible resources of the entity. For its design techniques such as observation were used to have a general historical knowledge of the hardware store, interviews with the main officials of the entity and surveys aimed at customers, to determine the strengths, opportunities, weaknesses and threats that affect the environment of the entity: as the lack of a management model that guides the efforts of those who work in the entity and the lack of institutional objectives to know where the institution is headed. He formulated his business philosophy that includes his mission, vision, strategic objectives and goals appropriate for the hardware store. On the other hand, indicators were also designed to measure compliance with the objectives and goals, and finally an action plan was presented with the different strategic activities that should be implemented to improve their activities. Therefore, through the management model, strategies were determined in four very important perspectives within the entity such as the financial part, clients, internal processes and learning and knowledge, which must be implemented immediately to improve decision making, efficiency and effectiveness in operations and obtain better results for the "Hardware Store CONSTRUKASA"