Proyecto de factibilidad para la creación de una microempresa de purificación y embotellado de agua mineral natural sin gas en la parroquia rural Santa Maria del Toachi, cantón Santo Domingo, en la provincia de Santo Domingo de los Tsáchilas

Abstract

This current feasibility project is carried out for the creation of a non-carbonated natural mineral water bottling plant, in the Santa María del Toachi rural area, belonging to Santo Domingo de los Colorados canton, Santo Domingo de los Tsáchilas province. With the main aim of determining if it is a profitable project and provide the population of the city with a quality product. It was decided to analyze the market environment by means of interviews and surveys conducted to the owners of competing companies and consumers, which allowed to have a clearer and broader knowledge according to product and production process expectations. Producers make mostly acquire the product in stores since it is the nearest point from their homes and quantity is the most important feature that is taken into account. Information provided by the consumers was very important to determine the preferences they have consumers was very important to determine the preferences they have when buying the product, these data will be the guide to execute the project in order to achieve a higher positioning and growth in the marketplace. Considering the parameters observed in the financial study a Net Present Value (NPV) of $76,640.78 was obtained, the Internal Rate of Return (IRR) of 37%, indicators the determine that a Bottling and purification of a non-carbonated natural mineral water plant is appropriate. It is recommended to implement the project based on the suggested proposal to obtain an acceptable profitability on the investment made.