Propuesta para la creación del centro de atención y cuidado de personas con discapacidad del cantón Guano, provincia de Chimborazo

Abstract

This research for the creation of care and treatment for disabled people center in Guano village, Chimborazo province, aims to support people with different abilities within the physical, intellectual, emotional, social and educational environment and contribute a life healthier with rights, human development, inclusion and social ecology approaches to this group of vulnerable people. For the development of this research, a survey was carried out on the population sample that has family members with disabilities. Besides, the target market and the consumer profile for this project were determined, marketing strategies were designed, the proposal was delineated and the engineering used as well as the company name and business philosophy organized, which allowed the development of the financial study and its respective evaluation. Because of the investigation, it was known that the total demand is 1.557 people with disabilities, determining an unsatisfied demand of 100% that require the service, but representing in the project only 50% of the sample generated from the population of the parish. The financial study determined that during the project an investment of $ 130,045.48 is required. Thus, the financial evaluation in relation to the NPV (Net Present Value) is of $ -44,054.00, being a value against the investment and the IRR (Internal Rate of Return) is of the 0%, which is a non-attractive rate for the investment. It is concluded that financially the project is not feasible but socially it is because it will provide a solution for a vulnerable social group.