Proyecto de exportación de calzado ortopédico, desde la empresa Liwi Medical Care Footwear ubicada en la ciudad de Ambato, provincia de Tungurahua; hacia la ciudad de Panamá - panamá para el período 2016 – 2021.

Abstract

This research aims to make an export project Orthopedic shoes from the company LIWI Medical Care Footwear located in the city of Ambato, Tungurahua Province; to Panama City, Panama for the period 2016 – 2021, thus determining the benefits that such research will provide the company forays into this new area. Its main purpose is to publicize their products internationally; thus obtaining income to assist the development and business growth. A market study was conducted to meet the unsatisfied demand for the product in the Panamanian market statistical base import, export and production of the country, a situational diagnosis of the company in order to meet its production capacity and market share target without affecting production demanded by the domestic market; and finally a financial analysis which detailed the following indicators was performed: Net Present Value (1-2) with a value of $ 31,382.74and $54,018.74 respectively, an Internal Rate of Return of 27,64 % and the Cost Benefit (1-2) with a value of $ 1.55 and $ 1,66 respectively. According to detailed indicators above, we can conclude and recommended that this project is viable orthopedic footwear for execution.