Creación de una empresa exportadora de tilapia desde la ciudad de Puyo hacia Tacoma-Washington Estados Unidos.

Abstract

This research aims to a “Creating Project of an Exporter of Tilapia” from the city of Puyo to Tacoma Washington United States and determinate the feasibility of implementation of the project by starting it through a market study, technical, legal, organizational and financial. Through this study we plan to take advantage of the abroad market price, specifically in Washington – United States and also of the marketing for products in the city of Puyo. The results of the market study identified a tendency of offer for the state of Washington in 2014 of 0,53tons, in the demand a requirement of 95,12 tons was determined, therefore an unmet demand for 94,58 tons, it was also identified the company that will as a counterpart in negotiations it is Cameron Seafood Market to which it plans to sell a monthly ton in FOB terms, the product will be delivered in the port. In the study the financial investment amounting of $64,846.49, the results of the first year shown for sales of $123,600.00 which the projected for five years, a rate of 5% considering that the unmet demand for year 2014 of 94,58 tons and that the current production barely covers 12.68% The evaluation of the results show a positive NPV, an internal rate higher than the rate of return opportunity a benefit cost ratio greater than one. A payback period of less than 5 years that were taken as project evaluation horizon, so it is recommended to implement the investment project.