Proyecto de exportación de panela granulada a través de la marca Changuina patrocinada por el GAD provincial de morona Santiago hacia el Distrito Metropolitano de Queens en la ciudad de Nueva York - Estados Unidos, en el periodo 2016.

Abstract

The present degree work consist in the development of and export Project of granulated Brown sugar loaf through the Changuina Brand sponsored by the GAD of Morona Santiago towards the market of Queens in the city of New York – United States, with the object of improving the positioning of Ecuadorian products in international markets. A methodological diagnosis of granulated brown sugar loaf production through interviews and surveys are conducted, a commercial study of potential consumers in the market of Queens and the development of an economic and financial study of the budget if the project that the Net Present Value (NPV) describes with a value of $37313,94, the Internal Rate of Return (IRR) with the percentage of 28.7% the relation benefit/cost $1.53 and the recovery time of the capital with a time of 1 year and 3 months 1 day. The point of balance is given to sell 20.531 units of the 72.690 to export. With the data obtain is verified that export project of granulated brown sugar loaf is feasible and it is convenient to realize.