Diseño de un manual para la importación de semillas de hortalizas, pastos y gramas decorativos para agilizar los procesos de importación de la empresa Alaska S.A, de la ciudad de Quito, provincia de Pichincha – Ecuador, en el periodo 2015 – 2016.

Abstract

This research is aimed at a manual for the import of vegetable seeds, grasses and decorative grams to streamline processes of the import company ALASKA S.A of the Quito city. By studying market made an unmet demand same product that the company will try to cover in full, with the required products at the right time was found. To develop the potential of the seeds in the domestic market took into account the competitive advantages that allow the viability and profitability of the product; to get a NPV (Net Present Value) of 2396399.79 and with a value in the IRR (Internal Rate of Return) of 28.75%. Therefore for the preparation of the proposal took into account a number of requirements that the company must possess to perform an optimal import, such as contact with the supplier, the logistics for the product until the company premises. As a result it is determined that the company is in the ability to make their imports and is recommended to build on this research to implement the respective analysis.