Diseño de una aplicación móvil Android para la sociedad deportiva STAR Club Riobamba, orientada al marketing deportivo.

Abstract

The objective of the present project was to design an Android mobile application for the Star Club Riobamba Sports Society, aimed at sports marketing. This application will serve as support to the marketing of this sports company, through the use of information and audiovisual and interactive elements. The deductive inductive method was applied, for the analysis of information and the needs of the institution. Among the research techniques used are: surveys to the target audience in order to complete their information needs, interviews with their top managers to know their prospects of using the application, focus group to evaluate the acceptance of the graphic identity proposed for the club and functionality of the application, and bibliographic review that guide the development of the application. In the development of the application the methodology of Gasca, Camargo and Medina was used, which consists of five phases, analysis, design, development, performance tests and delivery. Among the programming tools used are: Phonegap and adobe Dreamweaver; The selection of Phonegap responded to the realization of a comparative study of 5 applications development programs for android. In terms of graphic design processes, the Club’s graphic identity was developed, as well as the iconographic design of the application and the design of the user interface. It is concluded that the mobile application aimed at sports marketing managed to meet the needs of the institution and the interaction of the fans with the Club. It is recommended to recognize the different technological means that help reinforce the marketing of an institution.