Plan de negocios para la producción y comercialización de barras energéticas y chocolates de quinua orgánico de la Coorporación de Productores y Comercializadores Orgánicos “Bio Taita Chimborazo”, del cantón Colta, provincia Chimborazo, para el período 2018 - 2023

Abstract

The current project called Business Plan For The Production And Commissioning Of Energy Bars And Organic Quinoa Chocolates of the Organic Producers and Trade Organizations Cooperators “BIO TAITA CHIMBORAZO”, of Colta canton, Chimborazo province, for the period 2018-2023. The purpose of this study is to determine the acceptability of the new product through the analysis of the sector, as well as of the areas involved in this study, through the market study, the level of offer and demand was determined, and the consumer acceptance with a starting price of $1.00, the company “Corporation” will be made up of a 25% financing to the “Corporación Financiera Nacional” and the 60% is own capital. In the financial evaluation, a Current Net Value was determined (CNV) $ 81.103,66 and a Inter Rate of Return (IRR) of 17% with a recovery period in 4 years 7 months and in Benefit Cost Relation of $1,12 dollars. When the work was accomplished, it was possible to perform an analysis and a study of the marketing mix variables, allowing to relate to the clients expectations, in this way apply the appropriate market strategies and carry out the execution of the action plan to fulfill its short or long term objectives. It is recommended to apply the Business Plan to introduce in new niche markets the commercialized products allowing to improve the commercial positioning in front of the competition.