Sistema de comunicación visual y revista digital para el GAD parroquial San Gerardo.

Abstract

The objective of the research was to develop a visual communication system and a digital magazine for the Decentralized Autonomous Government of San Gerardo Parish, for an adequate transmission of information. The deductive and inductive method was applied, for the study of the problem about the lack of diffusion of history, tradition, culture and its various products; in the techniques the interview was applied to leaders of the parochial GAD, since they have a wide knowledge about the current situation of the San Gerardo parish and finally surveys directed to the inhabitants with different interest were carried out, 90 people were surveyed, through which it could be identified the faults that exist in the communication, among them are the artisans, merchants and restaurants. It was determined as a need, the creation of the visual identity of the parish together with the identity design of the commonwealth, a digital magazine was created for the inhabitants and tourists; it contains relevant information about the activities that take place in the parish. It is concluded that by using this digital magazine it will be possible to better transmit the information and motivate people to visit this parish. It is recommended to identify the most appropriate means to diffuse information and consider that well-managed advertising can be successful in the future.