Propuesta de factibilidad para la creación de una empresa especializada en tortas y bocaditos temáticos, en el cantón Riobamba, provincia de Chimborazo 2016

Abstract

The present research propases: to carry out the feasibility proposal for the creation of company specialized in cakes and snacks, in cantan Riobamba, province of Chimborazo; it is a non-experimental, descriptive and cross-sectional research type, which was carried out using bibliographic sources, field research and instruments such as survey, managing to gather vital infonnation that allowed for projection of supply, demand and unsatisfied demand during the market study. The capacity, location, standard recipes, fixed assets requirements and the company's design, were obtained during the technical study. The environmental study strucrured a matrix were mitigation measures are listed to reduce pollution or impact on the environment by the implementation of DELY FLORES. During the legal administrative study it was determine how the company is constituted, organization chart, recruitment, selection and hiring of personnel. An investment of $ 27.378,40 will be financed with a bank loan at an interest of 12% and $ 5.861,60 by the reserachers budget. Finally, the evaluation of the project was done with the help of indicators such as NPV of $9.267, 82, TJR of 23%, PRJ in the fourth year, positive values in which the feasibility of the project was concluded, indicating that it is advisable to implement the project.