Diseño de programa señalético e informativo para el transporte público urbano de la ciudad de Riobamba.

Abstract

The research aimed to desing a signage and informative program for urban public transport in Riobamba city. With analytical methodology, selected bus lines were studied in-depth, which, by the collection of information through observation forms, the Dirección de Gestión de Transporte, Transito y Movilidad del GAD Municipal Riobamba and Ing. Rufo Villa in his research Comprehensive Plan for improvement of public transport for Riobamba Municipal GAD came to be the actors in this study. With the same method the territorial brand designed by engineer Wilson Castro were analyzed by means of an interview in wich doubs were cleared, characteristics and traits of the city were explained, and a semiotic and semantic analysis was done, relevant information for pictograms design. With Joan Costa method for the design of a signage program a sectioning of the lines by colors was developed. Thus, one of the objectives was fulfilled, a signage manual which establishes parameters for the use of materials, color range, application of grid to the pictograms. For the bus shelter proposal, the more notable features of the territorial brand and the pictograms was taken as the guideline, creating graphical unit, which is modeled in 3D by applying the infographic on it with the color that corresponds to each bus line, concluding that the proposal of a signage program within Riobamba city would be of great help for users to obtain reliable information on how to get on buses. It is recommended to apply the signage program and the established parameters in the manual. It has the purpose of creating graphical unit, helping the city to be a benchmark for planning, organization and guidance.