Propuesta de factibilidad para la creación de una sucursal de la empresa gastronómica Conomanía, en el cantón Riobamba, provincia de Chimborazo, 2017

Abstract

The present graduation work deals with demonstrating the feasibility for the creation of a new branch of the enterprise Conomanía in the Riobamba canton, Chimborazo province. The methodology is non experimental because the collected information was external; the used means was the questionnaire which permitted to obtain important results showing that the consumption of pizzas as compared to fast food such as, hamburgers and French fries is higher; in the technical study, all the necessary information of materials, equipment, labor and other necessary elements for the project productivity, was collected. In the legal administrative study the functions and the enterprise type to be established were delimited. In the environmental field, certain strategies which will help to mitigate the socio environmental impact were detailed. Finally all the items of expenses, costs and that the enterprise will generate with the new branch, were established. The investigation showed that the project is feasible because of a potential market which will permit the product rotation in an optimum way. The final result of the entrepreneurship evaluation and the capital recovery period will be given in 2 years and 6 months which indicated that it is feasible to open an enterprise branch in Riobamba city. From the above data, the project implementation is economically profitable and socially sustainable. There is also all the availability of human and technical resources for an efficient operation.