Propuesta de factibilidad para la creación de una cafetería típica utilizando productos autóctonos en el cantón Puerto Quito, provincia de Pichincha, 2017

Abstract

The aim of the present research project was to develop a feasibility study for the creation of a typical “CAFECITO AL PASITO” coffe shop using autochonous products in the Puerto Quito Caton in the Pichincha Province. The methodology used in the study is descriptive, longitudinal and utilized fieldworkand bibliographical information obtained from a survey that is related to the project. A sample of the economically active population of the Puerto Quito Catón was worked with. The design of the researchis transversal in nature, as the information obtained for the development of the Enterprise was not manipulated. Several studies were taken into account that were implemented for this Project, including: MArket survey – by means of the market survey it was determined that thereis an unsatisfied demand of 93% technical study – standard recipes were prepared and the design of a letter outlining all the products that the establishment offers; adminiatrative study – legal and environmental analysis of the environmental impact that this Project may cause and how to mitigate the impact on the environment; financial study – in connection to all costs and expense that are reflected in the project detailing a total investment of 25.817,45; Economic development – to establish the viability and finances of the Project resulted in a NPV of 13.723,52, IRR of 40% and RBC of 1,53% investment recovery would be four years, five months and 24 days. Based on these results, it was concludedthat the enterprise is technically viable and feasible and that the implementation of a coffe shop in the Puerto Quito caton is possible. It is frecommended to continue innovating the establishment to provide better service to future customers that visit the Puerto Quito caton.