Estudio de factibilidad para la creación de un restaurante en la vía panamericana del cantón Guamote, provincia de Chimborazo, 2017

Abstract

The present degree work proposes the creation of a restaurant in the Pan-American Highway in Guamote canton, Chimborazo Province. The investigation is no experimental, the descriptive and field methodology was applied. As a technique of data recollection, it used the survey. To execute the project, different studies have been applied as a market study with the objective to know the viability of marketing entrepreneurship, determining an unsatisfied demand through the technical study the size, the localization, and the entrepreneurship production were determined, in the environmental study measures are established to mitigate the care and treatment of water, air and land avoid contributing to the environment pollution. The administrative study makes the selection, recruitment, and induction of the staff with their wages. Within the financial study is detailed the total project investment which is $21,685.84 a compound of the loan $11,864.13 with raw material suppliers $7,821.71 and $2,000.00 as own capital. Applying the financial economic indicators is conclude that the venture is viability that a net present value of $42,818.72 (NPV) with the internal rate of return (IRR) of 65% the cost-benefit relation is $1.8 the recovery period will be two years. It is recommended to guarantee the product and service quality, maintained a constant innovation in each of the preparations to meet the needs of customers generating sources of employment and contribute to the town, province, and country development.