Estudio de factibilidad para la creación de una empresa especializada en el expendio de menús a domicilio en el cantón Riobamba, provincia de Chimborazo. 2017

Abstract

The present research has got the feasibility study to present the proposal in order to get the establishing of a specialized catering business of executive menus delivery at home in Riobamba city with this purpose it was applied field, bibliography, descriptive and qualitative type technique, also it was performed as a main research method the survey taking into account that the mentioned research was done through direct contact to the objective trade which are the public and private enterprises employees from this canton. It was gathered some valious information which let to state the different trade study indicators such as the offer, demand, and unsatisfied demand, applying this technique study the entrepreneurship location was analyzed, the set capacity such as the machinery and equipment necessary for their right functioning. Upon the environmental impact there was used a matrix in order to set the diminishing actions over the environmental impact. For the administrative study there were set operating licenses issues, organization, staff gathering process, finally for the financial and administrative study it was determined the beginning invest which is of $ 17.797, 08 where $ 16.797, 08 will be financed through bank loan at an annual interest of 12% and $ 1.000, 00 corresponds to a proper capital. To conclude about the financial evaluation with the indicators used it was stated that the Net Current Value which was positive $20.031, 99, 85% Internal Return Rate, cost benefit relationship was of 2,08 and the payback period of investment will be along 2 years and 5 months. In conclusion this entrepreneurship is feasible reason given that decides to mean a profitable invest it will let to cope a huge market in Riobamba city offering to the customers a catering service which fulfills with food and time necessities from the customers.