Estudio de factibilidad para la creación de una cafetería artesanal en la ciudad de Riobamba, provincia de chimborazo,2017

Abstract

The present study of feasibility had as aim to create a craft coffee shop in Riobamba town, in this investigation, the descriptive, qualitative and bibliography methods used. This entrepreneurship allows achieving the objectives outlined where reflects different studies as Market Research it determined a 91% of unsatisfied demand. The Technical Study identified the volume and location of the project as well as the production capacity; the environmental study involved the mitigation actions showing there is no ecological damage. The administrative survey the employees' profiles were analyzed and the induction process to the company; in the legal study an investigation of artisan law was developed; in the financial research includes all the budgets and the needs to apply the project which details the whole investment of $15.169,86 this will be used to execute the project idea. To implement the economic and financial indicators, it concludes that the entrepreneurship project is profitable to its development NPV is 12.567,18. The IRR is 35%, and the relation cost/benefit is $ 1,86 it recommended that the administrative staff and production area served a quality service to obtain the feasibility inside the establishment.