Proyecto de exportación de trucha congelada de la Unidad de Producción Piscícola Atillo, de la parroquia Cebadas, cantón Guamote, provincia de Chimborazo a Valencia-España, periodo 2015-2016.

Abstract

The main purpose of this research is to conduct an Exportation Project for Frozen Trout coming from the fish farm, Atillo Production Unit, in order to commercialize the product to Valencia-Spain in the international market. Market research was conducted by means of method, techniques and research tools to identify an unmet demand of 235.86 tons of frozen fish in Valencia in 2015. Also, the findings revealed that Spanish consumers usually buy fish at the supermarkets as well as they are noticeably used to consume fish at a price of up to 15,00 euros per Kg depending on the species and quality of the product. The technical study reflects results of the requirements in tangible assets, intangible assets and labour capital; whereas the legal administrative study sets up the internal organization of the company, profiles of human talent, and legal requirements for exportation. The economic and financial study demonstrates the initial invest reaching to $ 113.947,68, the net income coming from the activities by the first year is $ 42.498,45; also the sales were project by five years at a rate of 0,57% of the population growth in Spain; talking into account that the current production of the company only covers a 39,07% of unsatisfied demand. The evaluation of the project shows a positive Net Present Value (NPV), an Internal Rate of Return (IRR) higher than the IRR of the financial market, a Benefit-Cost Relationship higher than one and an Investment Recovering Period (IRP) less than three years so that, it is recommended to carry out this project.