Plan de marketing estratégico para la “COAC. Juan Pío de Mora”, del cantón San Miguel, provincia de Bolívar

Abstract

The design of a strategic Marketing plan to improve the image and corporate identity of the Juan Pio de Mora COAC it will help to improve the positioning of the company at the level of the market where it was developed. The research is based on the formulation of surveys aimed at those involved with the company's activities both internally and externally, who are witnesses of the current management of the image and identity and who can provide the same statistical data and can support decision-making within the organization and support the proposal of strategies that help enrich the management of this image. The company must plan, manage, analyze and offer financial services that meet the latent needs of the population and generate the recruitment of new members who access the services offered by the company. In this way, strategies can be developed that continuously allow the development of the company and that it be controlled and carried out a constant evaluation and said strategies be subject to constant innovation. The corporate image is the foundation of any organization to transmit its management to the external public and this is the beneficiary for the activity that the company performs, it is recommended that the company, it should have a specialized company within the area of Communication and Marketing, to assign a budget for the activities and execution of these strategies, thus being able to position the brand of the company in the market and looking for an adequate management of the image and corporate identity.