Plan de ventas para la Empresa “MUNDOTRONIC” de la ciudad de Riobamba

Abstract

The present investigation Plan of sales for the company Mundotronic located in Ríobamba city, Chimborazo province has like aim improve the management of the force of sales and the commercial management of the company. The methodology used was the elaboration of surveys that were applied to Mundotronic employees, current clients and potential clients. In addition, an analysis was made of the current situation of the company through the realization of a SWOT matrix that allowed determining the existing strengths, opportunities, weaknesses and threats. The main shortcomings were that the company lacks a sales manual that discloses the commercial process that must be carried out, and does not establish sales goals for its employees. Finally, the company does not offer incentives to the sales force and does not have marketing strategies. As a proposal, a sales manual was prepared that contains the sales profile, functions, responsibilities, sales goals and incentives, as well as strategies focused on the marketing mix in order to improve these 4 variables. It is recommended to the company the use and socialization of the sales manual to each of the employees of the company, so that everyone knows the business process.