Diseño de un plan de negocios internacional para la inserción en el mercado de Bogotá- Colombia del forro amatista para calzado de la empresa Textiles Técnicos de la ciudad de Ambato.

Abstract

The current research is about the design of an international business plan for the insertion of footwear amethyst lining by Textiles Técnicos Company from Ambato into the Bogotá- Colombia market in order to know the possibilities the company will have to export its main product as well as the possibility to increase sales. For the development of this plan, it was necessary to carry out different studies such as: Product Study, Market Study, Technical Study and Financial Study, the market study was essential to know the unmet demand, the market share and the legal basis that supports the international business plan. Thus the proposal of the research led to the elaboration of an international business plan, for this, it was necessary to carry out a SWOT analysis as well as international trade processes and procedures showing the steps to follow for exports. The Financial study shows the profitability of the business plan through different financial evaluations such as Net Present Value with 232.891 dollars and an Internal Rate of Return of 85.62% a year, this demonstrates the feasibility of the business plan to be implemented