Proyecto de implementación de un resto bar grill con cortes y términos del genero cárnico para la ciudad de Riobamba, provincia de Chimborazo 2018

Abstract

This qualification work degree project proposes to carry out a feasibility study for the implementation of a Resto Grill Bar at the Chimborazo province, Riobamba city through a descriptive type investigation is intended to know the situation, pleasures, and preferences of the diners through the exact description of the activities related with food and drink, the data obtained are backed up in bibliographical sources, collection field information, that lets to know what is the current market situation. Also, it lets to get information from the inhabitants by applying a survey, this survey showed very favorable results for the implementation of the Resto Grill Bar. As part of the development of the proposal an evaluation of the project was carried out, where the market was studied by analyzing the direct and indirect competition. Furthermore, the plaintiffs of the offered products were analyzing too, where favorable results were obtained in the reception and acceptability of the products as well as in the service that is intended to offer to the diners, the menu was designed with the respective preparations and with the standardization of recipes, in the administrative study the jobs were established according to the functions required by the company, the environmental study allowed to define what would be the environmental impact and the methods that will be applied to shorten them, and in the financial study was determined the total investment of the project with a value of 18,935.57, the financial indicators as the Net Present Value better known as NPV that resulted in a positive value with 7,440.42, while the Internal Rate of Return IRR proved to be 24% and the cost benefit relationship B/C of 1.61. It is recommended that all studies carried out in the project should be respected at the time of implementation.