Proyecto de factibilidad para la creación de la empresa productora y comercializadora de tilapias en la parroquia Shell, cantón Mera, período 2017.

Abstract

This research work consists of the preparation of a Feasibility Project for the creation of a microenterprise for the tilapia production and marketing in Mera canton, Pastaza province. It was developed with the purpose of identifying an unmet demand and with it a business opportunity, which can be generated in the area. It was possible to obtain essential information for the project through a field investigation and the application of a survey addressed to tilapia consumers. After the analysis, it was determined that 87% of clients include fish in their diet, at an affordable price of $ 3.54 per kilo and 98% of people surveyed indicate that if there was a production company and trader of tilapia they would acquire the product. The evaluation of the financial economic study made it possible to determine that the project is profitable since an NPV of $ 7805.88 was obtained with an IRR of 30.26% and the Cost-Benefit Ratio of $ 1.77. It is recommended to start the project, considering that it will generate profits and improve the quality of life of the families involved, looking for better financing options and suppliers of both raw materials and machinery for the respective development.