Plan de exportación de oreochromis sp (tilapia) a la ciudad de New York, Estados Unidos, desde la Federación Provincial de Organizaciones Agrícolas y Piscícolas de Pastaza “FPOAPP”, ubicada en la ciudad del Puyo provincia de Pastaza.

Abstract

The present work of titling Oreochromis sp Operation Plan (Tilapia) to the city of New York, United States, from the provincial Federation of Agricultural Organizations and Pisciculture of Pastaza province “PFOAPP”, located in the city Puyo Province of Pastaza . Has the proposal to determine the necessary strategies for improvement the product in competitive levels that New York market demands for its commercialization. The descriptive and explorative research methods, and a quantitative approach with interviews to the members of the Federation were used, as well as, bibliographical revision and the application of statistics and formulas of the apparent consumption to determine that the tilapia demand in the market of New York was high. That is why the present proposal was established contributing to the growth of Federation´s exports, improving price, and, looking for new markets that benefit the small products of tilapia in order to improve their economy and way of life. The application of the present Export Plan is recommended because it has demonstrated that its realization is very feasible and the product complies with the demanding norms of market quality.