Proyecto de exportación de chocolate artesanal ambateño, por la empresa productora “Chocolate Carolina” de la parroquia Huachi Chico, provincia de Tunguahua; hacia la ciudad de Berlín-Alemania, durante el periodo 2016.

Abstract

This research objective is to develop an exportation Project of Artisanal Chocolate from the Chocolate Carolina Enterprise located in Ambato city, Tungurahua province to Berlin-Germany. Through this project the paper work and processes for exportation will be known which would improve the product quality. This paper was based on surveys and interviews to the staff, owners, and producers of Ambato. The results revealed that target market is one of the main consumers of the product internationally, this is a great advantage for the product implementation. For this research information from different government web pages such as ProEcuador was used which provided relevant insides about our country and the target market country. This guided the researchers to determine the logistic tools, customs documents, marketing and payment procedures. It was determined, that the enterprise has the support of the people who are directly involved in the production process, the capacity installed in the enterprise also contributes to the project execution. Form the financial point of the business is feasible if the Net Current Value (NCV) is higher than cero and internal Rate of Return (IRR) is higher than the ones the actionists and investors demand. In this case, the study fulfills all the conditions; therefore, the implementation of the exportation project is recommended to the enterprise or studied business.