Proyecto logistico integral de importación del coadyuvante agroquimico órgano siliconado, desde Zhejiang-China para la distribución y comercialización en la zona centro del Ecuador, por parte de la empresa Roviagro del cantón Mulalillo, provincia de Cotopaxi, en el año 2017.

Abstract

The objective of this research work is to elaborate an import plan for the most sold product, the Siliconado Organ, to eliminate the expense involved in purchasing the product from national intermediaries. In the present work, we used the deductive, inductive, bibliographic and analytical method through which relevant and necessary information was collected by means of the use of surveys aimed at the number of clients that the company considers relevant, 42 in total. As part of the proposal has been developed an analysis of the current situation of the company this served as the basis for the development of the import plan, for which first must qualify as an importer in Ecuador, thanks to the analysis of the surveys was established the unsatisfied demand which determined the supply necessary to cover with the needs of the client, in addition, an organizational diagram was drawn up where a new department in charge of foreign trade was integrated. As part of the import process, the appropriate quotations were also analyzed to decide the country and the supplier that it is intended to import, the decision was to import from China to Jiangxi Tiansheng New Materials LTD because the prices are cheaper and the Siliconado Organ is of great quality. Finally the respective financial analysis of the company that favors the future importation was carried out, the implementation of the import plan yields a Net Present Value (NPV) is 12%, the Internal Rate of Return will be 35.38% and the period of the estimated capital recovery is approximately 2 years and 2 months with favorable results and a notable difference in prices compared to domestic suppliers. It is recommended to implement this project in order to contribute to the development of Roviagro.