Plan estratégico de marketing para la empresa Produalba Cía. Ltda., del cantón Pallatanga, provincia de Chimborazo, período 2016-2020.

Abstract

The present investigation is a Strategic Plan of Marketing for the Enterprise PRODUALBA CÍA. LTDA., PERIOD 2016-2020, it has as aim to bring tending supporting to increase the sell and improve the administrative management. A swot diagnosis to the enterprise was determined to the external factors such as the inflation, net internal Price, competences and internal diagnosis by evaluating the product, the market and the price to know the situation of the enterprise. By means of this to present the strategic proposal that will help to seek a better positioning within the market, to improve the advertisement aspect, where it will be used physical and technological media in order to the people know about it in a quick and simple way and on this form the level of sell increase and at the same time the participation in the market. It is recommended to develop and create inside the organization a strategic plannig culture and of marketing, as well as to evaluate the outcomes of the planned strategies, constantly.