Proyecto de exportación de artesanías para el mejoramiento económico del cantón Loreto, provincia de Orellana, hacia el mercado de New York, durante el periodo 2017.

Abstract

This titling work aims at developing a handicraft exploration project for the economic improvement of the Loreto canton in Orellana province towards the market of New York, during the 2017 period, it was done in order to develop strategies that allow exports. A diagnosis of the current situation of the handicraft producers was implemented, in addition, the surveys were used as tools to verify the amount of elaboration for the thorough realization about the preference, quantity, and quality of the product in the consumer market which allowed to determine the reception that it will have. It is considered that the incursion of new products or non-traditional products in foreign markets is of utmost importance for the productive matrix of the country considering that exports should not be considered only to oil, banana, and others, but also should be reinforced with the other productive sectors of the country. The investigation allowed determining that the export of handicrafts abroad should be done under the compliance of national and international parameters to the producer inroads the foreign markets. It is recommended for the craftsmen to implement this project since it technically generates profitability and an acceptable investment recovery; moreover, it has certifications that the international market requires and therefore improve the quality of life of the canton.