Diseño de un proyecto de exportación de pulpa de frutilla orgánica congelada de la "Asociación Pastoral Social Caritas Riobamba” al mercado París - Francia, periodo 2018.

Abstract

The present degree work dealt with the Design of an Export Project of Frozen Organic Strawberry Pulp from "Caritas Riobamba Social Pastoral Association" to the Paris-France Market, with the objective of developing a situational diagnosis of the capacity of production of the institution, as well as define strategies to the export of frozen organic strawberry pulp. The guidelines and procedures are provided by means of the design of an Export Project of Frozen Organic Strawberry Pulp to the Caritas Riobamba Social Pastoral Association that the association must follow to carry out the exportation of a processed product. For which, it must invest a value of $ 81913.85 to export the frozen strawberry pulp, obtaining in this way $ 6.65 for each inverted dollar. Finally, it was concluded that for years, Caritas Riobamba Social Pastoral Association has been dedicated to the production of organic strawberries and sells on the Riobamba wholesale market at times appreciations that do not even cover the capital invested for growing the fruit, due to the oversupply that is presented in the sector. For this reason, the association is forced to give a value added to the product. The value is significant, so it is recommended to export to improve the competitiveness of the entity and improve the income of its members