Diseño de un modelo de gestión para la empresa avícola Reina del Cisne, cantón Riobamba, provincia de Chimborazo, año 2016.

Abstract

This is a management model for the poultry company Reina del Cisne, located in Riobamba, in the province of Chimborazo, in order to improve production and marketing processes in this company. An analysis of the current situation of the company was done using the SWOD application. For the development of the quality management system the checklist method was used to verify the compliance with ISO 9001 (2008), and finally the surveys applied to the current clients, potential and administrative staff of the company which allowed evidence of shortcomings such as delayed product delivery, lack of training. production, distribution and marketing processes were not documented, the company does not have sales strategies and does not take any internal control of the same, for this reason a quality and procedures manual was created to guide the process that is carried out in the poultry company, being this a tool that allows improving the processes of production and commercialization of broilers, under quality standards. It is recommended to delegate to a team that is responsible for the implementation and control of the quality management system, in addition to training and inclusion for compliance with it.