Plan de exportación de pasta de cacao hacia el país de Japón, ciudad de Tokio elaborado por la asociación Kallari ubicada en la ciudad del Tena, provincia de Napo, período 2010 – 2015

Abstract

The present work contains the theme: ”Plan for exportation of cocoa paste to Tokyo, Japan, elaborated by Kallari Association in Tena, Napo province for 2011 - 2015”. The plan implies a technical study for the growing, soil requirements, spreading and benefits of the cocoa plant, harvesting and necessary machinery for cocoa grain processing. Next, there are been performed a diagnosis for the commercialization, total area, production by tons, productivity and national consumption. There are been described the activities of the association, work area, constitution, mission, vision, organization chart, and SWOT analysis for the association. So there is a market research which has an inform about the product, cocoa paste nutrition facts, costumer, product demand, offer, prices, potential markets, commercialization, market segmentation. It was also performed a purpose for exportation which has a guide for exportation and a financial study with the advantages and disadvantages of the project, and, according to the analysis, the obtained results are the expected. Finally, the results of the investigation for this exportation of cocoa paste by kallari Association were favorable.