Plan de exportación de Maracuya desde la provincia de Santo Domingo de los Tsáchilas al mercado de Madrid - España, período 2011 - 2014

Abstract

This research work deals with a project export of passion fruit to Madrid- Spain in order to determine the technique of feasibility, economic and finance to establish an enterprise which will export the extract of the passion fruit in the province of Santo Domingo De Los Tsáchilas. By means of marketing, technical, location, management and finance studies, the creation of "EMAY SA" is established which is financed by two stockholders in equal numbers of investments producing the extract of the passion fruit. The growing of the fruit is very important form many farmers due to at least fifty thousand families are benefited directly or indirectly with the activity. Unlike other fruits, the passion fruit requires a minimal inversion and a great deal of yield. Its harvest is uninterruptedly during 365 days a year. The production of the passion fruit extract is directed to interested consumers in a good and natural style of live because it is a source of proteins, minerals, carbohydrates and fats, as well as it is good to low the arterial pressure, as a tranquilizing and a source of vitamin C. The extract of the passion fruit is exported in metallic drums of about 250 kg with a production cost of $ 390.48 each drum, the recommended retail price FOB of each drum will be $ 532.50 each drum getting a markup of 36%, which shows the project is feasible. The initial investment will be recovered recovered in three years and eight months. With the creation of the enterprise "EMAY S.A.", several marked works will be created improving the economic incomes of the small producers in the province Santo Domingo de los Tsáchilas.