Plan de negocio para la Operadora de Turismo Comunitario “Puruhá Razurku” Cia. Ltda de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The present investigation proposes: to design the Business Plan for the community tourism operator "Puruhá Razurku" Cía. Ltda. From the city of Riobamba, province of Chimborazo; from its diagnosis, the elaboration of the value proposal through the Canvas business model, and the elaboration of the economic proposal that allows the development of business strategies. In the diagnosis, it was determined that the operator is legally constituted and has an operating license since 2006, it commercializes products and services of 11 community organizations affiliated to the Corporation for the development of community tourism of Chimborazo, from which 5 are operating; in addition, they have identified sites in the Chimborazo Wildlife Production Reserve and the most visited community tourism organization. In the value proposal, it was identified the customer segment, the communication channels as well as the relationship between the company and the clients, to know where the money comes from, the necessary key resources and the activities of the value plan. In the economic proposal, it was determined that income from sales has decreased from $ 50.46 to $ 42.19 per person, which has affected their profitability. On the other hand, revenues for the year 2020 will be over $50.46, in addition an inflation rate of 2% has been determined and the financing will be through a loan requested from the National Financial Corporation. Finally, the project and the execution of the business plan is feasible because it presented a positive NPV of $9.951,20; an IRR of 34.69% in an investment recovery period of 4 years and 8 months.

Keywords: Community Tourism Operator, Community Tourism, Business Plan.