Plan de Marketing para promover el desarrollo turístico del sector urbano para el Departamento de Turismo del I. Municipio de la ciudad de Riobamba, para el año 2011

Abstract

In the actuality the tourism establish as a spring produce of income grow better the quality of life the people is very important produce a good image by means of the lending of quality service and keep up good personal relations between the service borrower and the tourist, this way keep up the tourist attractive is a priority of all peoples. In one thousand nine hundred ninety eight it is established the objective of into to Riobamba as a new tourist destination, by which inagurate the Departamento de Turismo office assign aptitude personal in catastro, tourist pólice and capacitación herewith started the funtions decentralize. With the purpose of forward the tourist development of urbanity place of the city it is propose develop a marketing plan by means of some strategy of advertising and advancement for give to know the attractive tourist potential with the that have the “Sultana de los Andes”, the main attractive for national and foreigner tourist is the travell in train – route Devil Nouse.