Estrategias para el posicionamiento y la comercialización de productos agropecuarios de la empresa pública municipal ‘’tierras altas´´, en el cantón Colta, Provincia de Chimborazo, periodo 2016.

Abstract

Strategies for the positioning and commercialization of agricultural products of the Municipal Public Company “Tierras Altas” in Colta, province of Chimborazo, period 2016, considers the development of plans and actions to achieve a positioning of products in the market. The study was carried out based on the provisions of the La won Food Sovereignty, as a legal basis, the study was able to determine that the marketing company has not designed strategies to improve the efficient management of resources from the sale of the Production of small producers that meet the social purpose of providing a better living condition, it has been considered convenient to design an administrative model to position the Tierras Altas brand as a hallmark of the canton in terms of the marketing of products that Are cultivated in the locality, apply processes coupled to the reality of the small Producers and the supply of their products, so that they manage to market them at prices that represent profit to their investment avoiding intermediation which reduces their level of profitability which prevents the sustainable development of production processes.