Diseño de estrategias comunicacionales para las secretarias y su incidencia en las políticas relacionales del Gobierno Autónomo Descentralizado Municipal del cantón Logroño, provincia de Morona Santiago.

Abstract

The topic of this research work is the “Design of communicational strategies for secretaries and their incidence on the operational policy of Gobierno Autónomo Descentralizado Municipal (Municipal Hall – GADM) of Logroño, Morona Santiago Province”. The research is based on two variables: communication strategies (independent variable) and operational policies (dependent variable). In order to have a good theoretical background on the variables, a bibliographical research was performed, and the collected data is studied in a descriptive way from a cross sectional study. It also relies on the analytic-synthetic, inductive-deductive, and descriptive-statistical methods. The techniques used were surveys, interviews and observation. The tool used was a Cuestionnaire containing 12 questions for the survey for the secretary’s office staff, and eight questions for the survey for the population sample of external users of GADM of Logroño. Once the results were known, a SWOT is done. The most significant results reveal that the information that secretaries offer in not clear nor timely, and that they, as an institution, do not have a training plan for the secretary’s office staff; therefore, it is recommended make up a strategic plan of communication which should include training for the secretary’s office staff on information and communication technologies (ICTs) as well as human relationships as to improve efficiency and good communication between the secretary’s office staff and the users of GADM of Logroño.