Plan de negocios para la Ferretería Comercio e Industria “Ramiro Naranjo” Cía. Ltda., en la ciudad de Ambato provincia de Tungurahua

Abstract

In the present research work the design of a business plan for the hardware and Commerce Ramiro Naranjo L.C In the city of Ambato province of Tungurahua, for the strengthening of the marketing department, a technical study of the market and a business plan were carried out to help management in the optimization of the use of resources and business growth. In addition, the economic and financial study allowed management to be provided with management tools, a training and advertising schedule was established, in order to meet the customers´ needs and to develop new ventures annexed to the activity, it is recommended to implement the strategies and proposals for Achieve positive positioning and loyalty.