Estrategias para mejorar la atención al cliente externo en el balcón de servicios del Banco Nacional de Fomento, Sucursal Puyo.

Abstract

In summary, the research paper contains in the first Chapter: The problem, formulation and delimitation of the problem, as well as the general and specific objectives and the justification of the investigation. In the second Chapter: The Theoretical Framework will be elaborated, where we develop the research and historical antecedents that have relation with our problematic to investigate in addition to the theoretical foundation; where the research is supported, the idea to be defended and specific were also developed, together with the independent variables that are the strategies and the dependent the improvement in customer service. In the third Chapter: The methodological framework, and the modality of the investigation will be discussed, as well as the types of research to be applied, the population, the sample and the techniques and instruments that will be used within the development of the research, with their respective results in tables, graphs of the surveys; at the same time we will denote the verification of our idea to defend. Finally in the fourth Chapter: The proposal framework that is the proposal and its content is developed based on the results of the surveys; will demonstrate the importance of strategies that improve customer service, in the Balcony of Services of the BNF, Puyo branch.