Plan de estrategias de servicio al cliente del Colegio Fiscal Diurno Cantón Archidona, provincia de Napo, desde Enero a Junio del 2015.

Abstract

This research word is intended to develop a “Service Strategies Plan for the Public Diurnal High School: Archidona” from Archidona in Napo province, during the January-June 2015 academic term”, this research aims to determine the current status of the customer service in the educational institution, it was carried out through preliminary analysis supplemented by survey techniques with closed questions which are addressed to internal and external clients, this survey was qualitative- quantitative. The results determined that there are flaws in customer service in the educational institution, it was therefore proposed a Customer Service Strategies Plan with the following proposal: manage communications through communication channels, enhance the corporative image, use techniques of systematization of file, standardize the service and customer service, structuring a program of steady training and define performance indicators to monitor the customer, as well as, this application provides the quality of educational institution service in regarding effectiveness and kindness.