Diseño de una planificación estratégica para la Empresa Super Electric Center en el cantón Pelileo, provincia de Tungurahua, período 2016 -2020

Abstract

The design of a strategic planning for the Enterprise Super Electronic Center in Pelileo, Canton of Tungurahua Province, period 2016-2020, has as goal to achieve a better profitability through strategies which let decision making. For the development of the design different techniques and information processing methods were used to determine the objectives and the strategies through the following structure: SWOT analysis, organizational culture, organic structure, functions manual, operative objectives, acquisition plan, marketing and financial feasibility plan. As a result, it was found that strategic planning will help to reach an optimal performance of the resources and a better profitability of the enterprise, through the accomplishment of projected goals. It is recommended to apply the proposed model to improve its growth and positioning in the competitive market.