Planificación estratégica financiera a la Cooperativa de Ahorro y Crédito “Ayllus Andinos” Ltda. de la ciudad de Latacunga, período 2016 - 2020

Abstract

The financial strategic planning for the Ayllus Andina Limited Credit and Saving Association in Latacunga city during 2016-2020 objective is to improve the financial management. Thus, the economic and administrative information have to run properly to reach its rapidly growth in credits, portfolio recovery with delinquency low rates, clients acquisition, loans handling and finally the expired portfolio. The Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix was applied to execute the research allowing the implementation of mission, vision, action plan, goals and objectives for the financial area and the staff of the association. The SWOT was designed based on the association needs, and it is also recommened to carry out evaluations in order to take corrective measures and to avoid damages or its own growth.