Planificación estratégica para la Cooperativa de Transporte mixto en camionetas doble cabina “Central Archidona”, cantón Archidona, provincia de Napo, año 2016

Abstract

The Strategic Planning for the Double Cabin Pickup of Mixed transportation Cooperative “Central Archidona”, will allow the improvement of its operations and procedures in compliance with established rules, regulations and guidelines, thus achieving a greater potential of customers, based on growth Economic, social and population that has had the Canton during the last years. Through the implementation of SWOT, it was possible to know and analyze its internal and external organizational situation, reaching to reformulates its institutional vision, which will be fulfilled through the implementation of its strategic outcomes in a long term. From the results of the field research conducted to the partners and users, it was observed that there are inadequate strategies that generate shortcomings in the development of their administrative and operational activities, for that reason, it is considered important the implementation of Strategic Planning; And, in this way, reinforce the different areas through strategies such as: personalization of its services, training of its partners in attention and customer service; And the proper use of technology. Achieving the fulfillment of its outcomes and the increase of its income, improving the quality of life of its partners and clients.