Planificación estratégica para la Empresa “SVTEX”, de la provincia de Tungurahua, cantón Ambato, período 2016-2020

Abstract

The present work presents the Strategic Planning of the company SVTEX of Tungurahua province, Ambato canton, with the purpose of diagnosis its current situation and to design the strategies that allow a better positioning in the textile market. Field research was applied by surveying employees and clients of the company, interviewing the Owner Manager, as well as an external and internal analysis through a SWOT that reflected the current situation of the entity. It obtained as results: the poor visualization of a business philosophy that assures the achievement of objectives and the need to improve productive and administrative processes for a greater recognition within the population to which it is directed. The design of strategic planning establishes proposals with a philosophical scheme motivating for the collaborators, as well as the formulation of strategies such as: internal control, publicity, personal capacities. It addresses a concrete goal assessed in budgetary terms for its implementation. It concludes that a proper strategic planning will make it possible to improve the company’s position of SVTEX document. It recommends that the same will be implemented immediately.