Estrategias para mejorar el servicio de atención al cliente, de la Empresa Tabacalera La Meca km 79 via Duran Bucay, cantón El Triunfo, provincia del Guayas, periodo 2015-2016.

Abstract

This work aims to propose strategies for improving customer service to Tabacalera la Mecca company, km 79 in Duran – Bucay, El Triunfo Canton, Guayas Province. There search is based on projective exposure; also the types of research designed for the study are exploratory, descriptive, direct observation, survey and interview. The information was compiled by applying questionnaires; as well as the observation sheet was also prepared. All these instruments have provided substantial information for the analysis of the facts. They allow to identify existing gaps in the company. So, I proceed to the proposal of the following strategies, designing a training plan of comunication and design a model of customer service. It is aimed at all ataff of the company Tabacalera la Mecca. It is focused on overcoming weaknesses and bulding the opportunities that emerge from the situational diagnosis. By implementing these strategies, the results will be favorable to the company. As the staff working would provide a quality service. The proposal having been made which is to be determined are the recommendations that any strategic plan must present. In order to the senior managers of the company can take into account their future and decisions.