Planificación estratégica de la Empresa FERKONSA S.A., dedicada a la comercialización de materiales de construcción, en el cantón Guamote, provincia de Chimborazo

Abstract

The design of a Strategical Planning for FERKONSA S.A Company, devoted to the building materials trading, in Guamote, province of Chimborazo, in order to establish a strategic direction that guarantee the fulfilled objectives and decision making. The methodology used in this research, were surveys applied to the Company workers, observation to the documentation and facilities and application of FODA (Strengths, Weaknesses, Opportunities and Threats) in order to know the current Company situation. FERKONSA S.A lacks of a strategical direction due to there are no goals and objectives, there is no a functional organizational chart that distinguish the hierarchical levels by sections, and the functions, tasks and processes are defined, executed by the staff. In the proposal development, a set of strategies were stablished for contributing to the current internal processes of the Company in the different areas, the organizational structure was created, over which the tasks will be assigned that every employee must fulfil. It is recommended to the management staff the keeping of supervision of all existent processes and to reinforce the team works described in the structural proposed organizational chart.