Elaboración de un plan estratégico para la Cooperativa de Ahorro y Crédito Vencedores de Tungurahua Ltda., del cantón Ambato, provincia de Tungurahua para el período 2017-2020

Abstract

The strategic plan for the Credit Union “Vencedores de Tungurahua” of the Canton Ambato has as aim to improve the development of its activities and provide an adequate growth to the institution. For its elaboration, a situational analysis by using SWOT was made, an interview lead to the general manager and surveys directed to the workers of the institution, which allowed to collect data and trusty arguments, in which the need was detected to propose the mission, vision, strategic objectives, infringement of the manual of granting of credit, lack of interest of the executives and workers with the Credit Union. The proposal fixes concrete, trustworthy, and makeable strategies conducted to the consecution of specific goals with the annual budget addressed to the compliance of the planned objectives. It is concluded that the Credit Union at the moment to count with an updated strategic planning according to its needs will allow a better administrative organization and an adequate addressing to offer financial products and services of quality with efficiency and efficacy through this to strength the positioning within the financial market as a safe and reliable institution at national level.