Elaboración de un plan de desarrollo turístico comunitario en la parroquia Cebadas, cantón Guamote, provincia de Chimborazo, periodo 2017-2021.

Abstract

The current Plan of Community Tourist Development at Cebadas Parish, Guamote canton, Chimborazo Province, was performed aiming to settle the basis to offer products, qualified tourist services and satisfy the needs of national and foreing tourists by the time it allows the preservation of the ancestral natural resources. Fort the consecution of the Plan of Community Tourist Development the SWOT matrix was carried out, which allowed to have a holistic vision of the current situation about the tourist issue of Cebadas parish. The study was performed based on research methods and techniques such as interviews and surveys to the locals and tourists, having a 96% of acceptance showing the willingness of the inhabitants about the elaboration of a Plan of Community Tourist Development in that parish, according to the results gathered from SWOT matrix, included in the strengths there is the privileged geographical location with several tourist attractions with adequate connectivity then, the execution of the present proposal is required in order to increase the scope of tourism in Cebadas in the national and international market, by means of using adequate strategies to benefit the tourist and so gaining the economic, social and cultural development of the whole population.