Propuesta de un plan de mejora para la imagen institucional de la Dirección Provincial del Ministerio de Transporte y Obras Públicas de Pastaza.

Abstract

The present research work is a proposal of an Improvement plan for the Institutional image of the Direcciòn Provincial of Ministerios de Transporte y Obras Pùblicas of Pastaza, government institution that offer services to the society like lead entity of Sistema Nacional del Transporte Multimodal. For its development the direct observation and the surveys were used like tools that allowed to identify the potential and deficient that has the institutional image and to formulate skills in order to these being innovative and motive the staff participation in the seeking of continuous improvement, which will influence in quality of service. For this reason is proposed that aspects like to elaborate an internal communication system are considered in order to strengthen to organizational culture, outreach campaigns of institutional image as well as permanent trainings to the personal according to the professional profile and development of actions of internal communication in order to optimize the means and channels of traditional communication, these strategies will allow fulfill and generate a high sense of belonging and to improve the internal communication, like the corporate image, which has impact to create a bond of trust in the society where the public is of everybody and for everybody. This proposal will constitute a mechanism that will influence in the improvement of labour environment, and it will fulfill the institutional objectives. It will raise the effectiveness, efficiency and also it will generate excellence in the service and sustainable development.