Diseño de un producto turístico para la parroquia Sevilla, cantón Alausí, provincia de Chimborazo.

Abstract

This project proposes: designing a tourism product for the parish of Seville, Alausí canton Chimborazo province; by collecting primary and secondary information The tourist potential of the Seville parish was validated, the productive technical capacity, the commercial management process for the product, the determination of the legal administrative-environmental viability and finally the profitability of the tourist product was determined. For the study, 195 surveys distributed to the national and intemational segments were applied, allowing the profile of the tourist to be determined. To attract the attention of the clients, a marketing plan was designed based on promotion and commercialization strategies through the use of Marketing mix components such as customer, cost, convenience and communication. To sustain the operation of the product, an associativity of interested parties of the parish will be established to participate in the development of the tourist product. The financial study determines that the tourism product is economically and financially profitable; the total investment is $ 163.404 reaches a positive NPV of $ 76,894 a B /C ratio of 1.47 the recovery time of the investment will be 2 years 1 months and finally making a profit d $ 0.47 reaching a TIR of 24% It is concluded that the parish of Seville has a tourism potential, because there are attractions that have transcended over the years and according to the acceptance of the market by the proposed product is important its structuring and implementation whose purpose contributes to the strengthening of the tourist activity that allow to achieve socio-economic development and good living of the local population.

Keywords: TOURIST PRODUCT- TOURIST PACKAGES-TOURIST POTENTIAL- TOURIST ATTRACTIONS.