Plan de mejora del servicio al cliente externo e interno, para fortalecer la imagen y prestigio de la Empresa “Dos Estudio Gráfico” de la ciudad de Ambato, provincia de Tungurahua

Abstract

The proposal of a plan to improve external and internal customer service, to strengthen the image and prestige of the company "Dos Estudio Gráfico" of the city of Ambato, Tungurahua Province, in order to meet their needs and achieve the objective raised. For this purpose the technique of the survey made to the users is determined. To then develop the proposal which is oriented to a plan to improve customer service, through the implementation of a guide to customer service, which teaches the correct treatment of different types of users, in addition to strengthening the promotion of the institution, managing a specific competition, designing a website, containing products and services provided, work done, company management, contacts and daily publications, implementation of a suggestion box and the Relationships with the internal customer, to achieve a quality service and provide added value allowing the company to strengthen its image and gain prestige.